Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We've made loads of email marketing mistakes in our time, and today's guest...
Category - Email Segmentation
What We Really Think About Customer Avatars
Do you use a single customer avatar in your business? Today we're sharing what we really think about customer avatars, why they don't work, and what you want to use instead. If you think (or...
What Emails Should You Send Your Paying Members? with Mike and...
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about...
Warning: 6 Lies Your Email Marketing Platform Is Telling You
Email marketing platforms make some things super easy to do. But just because some features exist or are set up in a certain way, it doesn't mean they're right! There are things that email marketing...
The Best Cart Abandonment Emails with Chelsea Martinus from...
Do you find the idea of email automation daunting? Well, you shouldn't! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to...
Is Email Marketing Dead?
Is email marketing dead? We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media...
How to Say ‘No’ to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular...
How to Email Your Abandoned Email List
You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate...
How To Improve Your Email Marketing – The 8 Unexpected...
We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way – in previous jobs and careers, through courses, or even hobbies...
When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends… If you're...